Free tool
See what each size of latte, cappuccino or flat white costs you to make, the GP you keep at your prices, and what to charge for oat milk so it doesn't eat your margin. The numbers filled in are examples: put in what you pay.
Costs you
62p
Coffee 40p, milk 13p, cup 9p
78% GP, £2.22 profit per cup
With oat milk: 91p a cup
29p more than dairy. A surcharge of 35p, once VAT is taken out, covers it.
Costs you
70p
Coffee 40p, milk 19p, cup 11p
77% GP, £2.38 profit per cup
With oat milk: £1.14 a cup
44p more than dairy. A surcharge of 55p, once VAT is taken out, covers it.
Costs are what you pay suppliers. GP is worked out on the price without VAT, because VAT goes to HMRC.
Three things: the coffee in the shot, the milk, and for takeaway the cup and lid. A double shot of 18g at £22 a kilo is about 40p. Milk is usually the part that changes most between sizes.
Leave out wages and rent here. They're paid from your gross profit, which is why coffee needs a high GP, usually 75 to 85%.
A large uses more milk, so a milk price rise costs it more pence per cup than a small. Check your large prices whenever milk goes up. Our guides on pricing coffee by size and charging for oat milk go through the maths, and the GP calculator works for cakes and food too.
Quokka costs each size and extra from your supplier invoices, and tells you when a price rise pulls a drink below your target. Try it free, no card needed.
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